DRY RUB - business card design
Dry Rub offers the best in sweat-proof protection for the car seats of athletes and active people. Their seat covers and accessories protect your car from the potentially smelly and damaging side effects of your hardest workouts. For their business card, I wanted to clearly portray the feel of the brand and product from this first impression piece. A clean and modern design topped with a raised spot gloss layer of "sweat" did just the trick to drive home the brand's top benefit and portray it's slick style from the very first impression.
Dry Rub Packaging Line
DryRub's updated packaging suite included updated designs for each color (Blue Smoke, Red Chili, Ghost Pepper and Charcoal) of the three different levels of seat cover: Mild, Medium and Spicy. Each level's box is a different size to accommodate the expanded coverage and accessories of the seat cover within. I was tasked with the challenge of making the entire system look like a family while simultaneous highlighting the differences between each product line.
Dry Rub Seat Cover - Installation Guide + Thank You
This trifold flyer was included in each product package to demonstrate how to install the seat cover as well as to thank the customer for their purchase.